Cruel is a song by British production duo Snakehips, featuring British singer and songwriter Zayn.
It was released as a single on July 15, 2016 by Sony Music UK and Columbia Records.
Background
The song was written and composed by Snakehips, Cass Lowe, Erik Hassle and Zayn in Los Angeles and London.
"Cruel" received critical acclaim, with NME ranking the song at number 50 on their "50 Best Tracks of 2016" list, and MuuMuse ranking it at number 88 on their "Top 100 Singles of 2016" list.
Lyrics
Music Video
The music video was uploaded onto Snakehip's VEVO channel on August 9, 2016.
An accompanying music video for "Cruel" premiered on YouTube on 9 August 2016 and stars Zayn as he sings the song inside a building on an Asian town. The video was directed by Alex Southam.[1]
| Music Video | Information | |
|---|---|---|
|
Released | August 9, 2016 |
| Length | 3:55 | |
| Director | Alex Southam | |
| Production Co | ||
| Choreographer | ||
| Filmed | ||
| Location | Los Angeles | |
| VEVO views | 26,655,311(as of September 10, 2017) | |
Remix
A remix version of "Cruel" was released on August 26, 2016
